Facebook engagement refers to any action that someone performs on a FB page. This might include liking a post, sharing one of your updates, leaving a comment, clicking a link, viewing a video, etc.
Engagement is a necessary part of any Facebook marketing strategy as it can lead to better organic reach, which in turn could help drive traffic to your site—even boost sales for your business.
How to increase Facebook engagement: tips that actually work
Select the best posting times & frequency
To get your audience to interact with your content, you should post it during the times they are most likely to be using the platform. Perfecting the timing of your social media postscould have a positive impact on engagement.
Know that FB’s complex News Feed algorithm can make it hard to get the timing correct, but it’s still possible to develop your chances.
Amanda Wood, Hootsuite’s social media marketing specialist, says:
“For us, Tuesdays are a bit behind other weekdays in terms of FB engagement. But 12 p.m. to 3 p.m. is the most effective window on that day.”
Specifically, Hootsuite’s marketing team determined that:
- The best time to post on FB is between 12 p.m. and 3 p.m. Monday, Wednesday, Thursday, and Friday.
- And on Saturday & Sunday between 12 p.m. and 1 p.m.
Post at these times, and you could expect a greater number of likes, comments, shares, and click throughs to your website.
The best time to post will be unique for every brand. To determine which time works best for you, always consult Facebook’s Page Insights to track & analyze your engagement data. You could also use Hootsuite Analytics to stay on top of your engagement data.
Share valuable content
In our content marketing 101 guide, we recommend creating & sharing content that meets these 5 criteria:
- It is helpful to the audience. Are you actually solving their problem or masking product information as advice (“how to increase your sales = book a demo with our sales team”).
- It is rooted in specific, tangible& real customer problems. Saving time on social media isn’t a problem. But spending four hours trying to make social media reports for the boss in Excel is.
- It delivers on its promise. You know the problem but does the advice actually show them how to solve it? To make the customers successful, your advice needs to support concrete steps that help them solve their challenges.
- Is it actionable? After reading the content, what could the reader go and immediately apply to their business?
- You’re proud to share it. Is it something you’d share with your friends?
Learn from your successes & failures
Track your performance. Figure out what worked& do more of that. Determine what failed, and adjust your plan accordingly.
The great thing about Facebook is that you do not have to be a seasoned marketer to track what worked.
Case in point: Dr. Mark Sutor, a dentist, began creating FB Live videos to give average people actionable information on what to do with various dental issues. With no sizable budget/fancy effects, Dr. Sutor succeeded in getting thousands of views for videos. With a customer base of approximately 5,000 at most, reaching that many people are significant for business.
For more on tracking FB performance, read our guide to using Facebook analytics.
Use compelling visuals
Visuals enrich your content & help it stand out on busy Facebook News Feeds. Your audience is made up of visual creatures, so using graphics,images, and the like is a no-brainer.
An analysis of more than 100 million Facebook updates over a 3-month period revealed that updates with images liked 2.3 times more engagement than those without, according to a BuzzSumo study.
By simply including an image in a post, you get to like at least double the engagement rate. That means double the number of likes,comments, and shares.
Adding images to your content is a quick method to get more engagement.